The decentralized advertising network announced that it has entered into a partnership with community-based video distribution platform Flixxo.
The announcement, which was made on the company’s blog on October 3, was met with much excitement and praise from the cryptocurrency community. One user on Twitter tweeted:
congrats, Flixxo seems like a great project, makes lots of sense to partner with that team
— tyler (@asapyoungty) October 3, 2017
while another user chimed in with:
Wow! U r bringing parternships that focus within ur expertise. Overall goal to solve ad fraud that costs businesses billion dollars! Adex #1
— Viet Quang Le (@vqle2017) October 3, 2017
Ivo Georgiev, AdEx CEO and Co-Founder, expressed his thoughts about the partnership:
We are glad to partner with a platform that aims at revolutionizing the video on demand (VOD) industry. The AdEx team comes from a similar background developing the video entertainment hub Stremio, and VOD is close to our expertise, as well as to our hearts.
Flixxo Founder Adrián Garelik appeared equally enthusiastic about the move, stating:
Our goal is to create a solution that is incredibly easy to use — so easy that even our moms would want to adopt it. By delivering such a platform, we will also be able to bring blockchain technology to a critical mass of end users, which is another benefit of Flixxo.
He went on to add that:
Our collaboration with AdEx will help us achieve our goals in a way that is beneficial for the both companies.
AdEx is a decentralized advertising network that utilizes blockchain technology and smart contracts to solve many of the most significant problems plaguing traditional ad networks today. Advertisers, publishers, and consumers alike will benefit from the numerous advantages that blockchain technology brings to the online advertising market, including increased data security, fraud protection, enhanced audience targeting, and clear and accurate reporting.
To learn more about the AdEx platform please visit their official website – adex.network.
Flixxo, which describes itself as “social economy based on decentralized video sharing”, combines the best of blockchain technology and the BitTorrent communications protocol to create a unique peer-to-peer file sharing platform. Content producers will be able to distribute and monetize their video content through the p2p network. Users of the Flixx platform will be able to share their device resources to contribute to the platform’s decentralized video-serving network, all while earning Flixx coins.
You can learn more about Flixxo at http://www.flixxo.com.
Do you think AdEx and Flixxo are a good team? How do you think it will benefit the advertising and VOD industries? Let us know in the comments below.
Images courtesy of AdEx, Flixxo